The Monster that is Safaricom

It’s only yesterday that I realised just how much I spend on bundles when browsing with my phone.

It seems Safaricom use the ‘Exploit fully before competitors come calling’ strategy when selling data and also through its exorbitant mpesa service.

You know, I suspect that these guys just sit and down and say ‘ well this financial year, we’ve got to make 20 billion in profits, so lets work out the maths in terms of how we will screw the customers and achieve this target’.

But this party will not last; i may not be an expert on information technology but I am sure as time goes, Kenya will enjoy better and cheaper internet services from new players .

The ‘problem’ with the Kenyan market is that it isn’t just big enough to satiate the greed of these Companies.

For example, even with the best of services and products, you just can’t dream of opening a company that will eventually have revenues of 700 billion. It’s just not possible even if you’ve managed to commercialise oxygen.

In a market like China, you can dream of having 40 million clients each spending $100 with your company per year. The Kenyan market is not big enough to make a company start of dreaming of super profits- unless, like Safaricom, the Company plans to totally exploit the customers.